CBSE Class 12 Marketing Promotion Notes

Marketing
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Download CBSE Class 12 Marketing Promotion Notes in PDF format. All Revision notes for Class 12 Marketing have been designed as per the latest syllabus and updated chapters given in your textbook for Marketing in Class 12. Our teachers have designed these concept notes for the benefit of Class 12 students. You should use these chapter wise notes for revision on daily basis. These study notes can also be used for learning each chapter and its important and difficult topics or revision just before your exams to help you get better scores in upcoming examinations, You can also use Printable notes for Class 12 Marketing for faster revision of difficult topics and get higher rank. After reading these notes also refer to MCQ questions for Class 12 Marketing given on studiestoday

Revision Notes for Class 12 Marketing Promotion

Class 12 Marketing students should refer to the following concepts and notes for Promotion in Class 12. These exam notes for Class 12 Marketing will be very useful for upcoming class tests and examinations and help you to score good marks

Promotion Notes Class 12 Marketing

CBSE Class 12 Marketing Promotion Notes 1

CBSE Class 12 Marketing Promotion Notes 2

Session I : Meaning & Importance
 
Introduction
 
Everything communicates and life is not possible without communication. Communication can be of three types, the first one being internal, generated internally and meant only for internal publics. Second, between the members of a company and those outside the company; and third, communication between internal and external public In this chapter we shall be discussing only the external communication between the company and the various stakeholders.
 
Meaning of Promotion
 
Promotion focuses on communicating with the target market. Promotion, thus, informs,persuades and reminds the target group of the availability of the product, the place where it is available, and the price of the product. Thus it includes the Integrated Marketing Communication, the Process of Communication, and the promotion mix or the tools to promote product, service or idea. Promotion is a fact of life and is essential for every business.
 
Importance of Promotion
 
Promotion element of marketing mix performs the following functions:
 
1. Information: It informs (awareness and education) customers about the launch of new product/service/idea and the place of availability.
 
2. Persuasion: The promotion is to persuade the customers to use one particular brand in this brands-cluttered world.
 
3. Remind: Promotion has to continuously remind the customers of the brand and enforce customer loyalty, It is true not only during normal times, but even when the product is in shortage, so that customers do not forget your brand. During the World War II Bourn Vita was in short supply, yet the company continued to advertise for this very purpose.
 
4. Relationship: Promotion is meant to create relationships through constant promotion and involvement of customers with the marketer so as to create a lifetime relationship with them.
 
5. Adds value: Promotion creates value by influencing consumers‟ perceptions.
 
6. Assists other company efforts: Promotion accomplishes goals, assists sales representatives, and enhances the results of other marketing communications.
 
Assessment I
 
1. Promotion, thus, --------------------- the target group of the availability of the product, the place where it is available, and the price of the product.
a. informs, persuades and reminds
 
2. It ---------about product/service/idea and the place of availability.
a. Informs
 
3. The promotion is to -------------------the customers to use one particular brand in this brands-cluttered world
a. persuade
 
4. Promotion has to continuously------------------the customers of the brand and enforce customer loyalty,
a. Remind
 
5. Promotion is meant to create---------------------- through constant promotion and
involvement of customers with the marketer so as to create a lifetime relationship with
them.
a. relationship
 
6. Promotion creates----------- by influencing consumers‟ perceptions.
a. Value
 
7. Promotion-----------------, assists sales representatives, and enhances the results of other marketing communications.
a. accomplishes goals


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CBSE Class 12 Marketing Promotion Notes

We hope you liked the above notes for topic Promotion which has been designed as per the latest syllabus for Class 12 Marketing released by CBSE. Students of Class 12 should download and practice the above notes for Class 12 Marketing regularly. All revision notes have been designed for Marketing by referring to the most important topics which the students should learn to get better marks in examinations. Our team of expert teachers have referred to the NCERT book for Class 12 Marketing to design the Marketing Class 12 notes. After reading the notes which have been developed as per the latest books also refer to the NCERT solutions for Class 12 Marketing provided by our teachers. We have also provided a lot of MCQ questions for Class 12 Marketing in the notes so that you can learn the concepts and also solve questions relating to the topics. We have also provided a lot of Worksheets for Class 12 Marketing which you can use to further make yourself stronger in Marketing.

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