CBSE Class 12 Marketing Product Life Cycle Notes

Marketing
Download PDF

Download CBSE Class 12 Marketing Product Life Cycle Notes in PDF format. All Revision notes for Class 12 Marketing have been designed as per the latest syllabus and updated chapters given in your textbook for Marketing in Class 12. Our teachers have designed these concept notes for the benefit of Class 12 students. You should use these chapter wise notes for revision on daily basis. These study notes can also be used for learning each chapter and its important and difficult topics or revision just before your exams to help you get better scores in upcoming examinations, You can also use Printable notes for Class 12 Marketing for faster revision of difficult topics and get higher rank. After reading these notes also refer to MCQ questions for Class 12 Marketing given on studiestoday

Revision Notes for Class 12 Marketing Product Life Cycle

Class 12 Marketing students should refer to the following concepts and notes for Product Life Cycle in Class 12. These exam notes for Class 12 Marketing will be very useful for upcoming class tests and examinations and help you to score good marks

Product Life Cycle Notes Class 12 Marketing

PRODUCT
 
Defining Product
 
A product is a bundle of attributes (features, functions, benefits, and uses) that a person receives in an exchange.
 
• The term “product” refers to anything offered by a firm to provide customer satisfaction, tangible or intangible.
 
• A product may be an idea (recycling), a physical good (a pair of sneakers), a service (banking), or any combination of the three.[1]
 
Products fall into one of two categories:
1. consumer products and
2. business products (also called industrial products and B2B products).
 
Consumer products are purchased by the final consumer.
 
Business products are purchased by other industries or firms and can be classified as production goods—i.e., raw materials or component parts used in the production of the final product—or support goods—such as machinery, fixed equipment, software systems, and tools that assist in the production process. Some products, like computers, for instance, may be both consumer products and business products, depending on who purchases and uses them.
 
• The product is the core of the exchange.
 
Consumer Product Categories
Consumer products are often classified into four groups related to different kinds of buying decisions: convenience, shopping, specialty, and unsought products.

Convenience Products
A convenience product is an inexpensive product that requires a minimum amount of effort on the part of the consumer in order to select and purchase it. Examples of convenience products are bread, soft drinks, pain reliever, and coffee.
Marketing strategy - extensive distribution, extensive mass advertising and sales promotion

Shopping Products
Shopping products are usually more expensive and are purchased occasionally. The consumer is more likely to compare a number of options to assess quality, cost, and features.
 
Heterogeneous and homogeneous shopping products. Heterogeneous shopping products are unique. The purchase decision with heterogeneous shopping products is more likely to be based on finding the right fit than on price alone.
Homogeneous shopping products are very similar. Example, refrigerators. Each model has certain features that are available at different price points, but the basic functions of all of the models are very similar. A typical shopper will look for the lowest price available for the features that they desire.

Specialty Products
Specialty goods represent the third product classification. From the consumer’s perspective, these products are so unique that it’s worth it to go to great lengths to find and purchase them. Almost without exception, price is not the principle factor affecting the sales of specialty goods.

Unsought Products
Unsought products are those the consumer never plans or hopes to buy.These are either  products that the customer is unaware of or products the consumer hopes not to need.
Unsought products have a tendency to draw aggressive sales techniques, as it is difficult to get the attention of a buyer who is not seeking the product.
 
STAGES OF THE PRODUCT LIFE CYCLE
 
The product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is removed from the market. The life cycle has four stages - introduction, growth, maturity and decline.
CBSE Class 12 Marketing Product Life Cycle Notes 1
 
The four stages of the PLC are:
1. Market introduction
2. Growth
3. Maturity
4. Decline
The table below shows common characteristics of each stage.

CBSE Class 12 Marketing Product Life Cycle Notes 2

CBSE Class 12 Marketing Product Life Cycle Notes 3

Please click on below link to download CBSE Class 12 Marketing Product Life Cycle Notes

Class 12 Marketing Notes
CBSE Class 12 Marketing Emerging Trends in Marketing Notes
CBSE Class 12 Marketing Factors Affecting Pricing Notes
CBSE Class 12 Marketing Managing Product Life Cycle Notes
CBSE Class 12 Marketing Meaning and Importance of Price Notes
CBSE Class 12 Marketing Meaning and Importance of Product Notes
CBSE Class 12 Marketing Packaging and Labelling Notes
CBSE Class 12 Marketing Place and Distribution Notes
CBSE Class 12 Marketing Pricing Notes
CBSE Class 12 Marketing Product Classification Notes
CBSE Class 12 Marketing Product Life Cycle Notes
CBSE Class 12 Marketing Product Notes
CBSE Class 12 Marketing Promotion Notes
CBSE Class 12 Marketing Types of Pricing Notes

CBSE Class 12 Marketing Product Life Cycle Notes

We hope you liked the above notes for topic Product Life Cycle which has been designed as per the latest syllabus for Class 12 Marketing released by CBSE. Students of Class 12 should download and practice the above notes for Class 12 Marketing regularly. All revision notes have been designed for Marketing by referring to the most important topics which the students should learn to get better marks in examinations. Studiestoday is the best website for Class 12 students to download all latest study material.

Notes for Marketing CBSE Class 12 Product Life Cycle

Our team of expert teachers have referred to the NCERT book for Class 12 Marketing to design the Marketing Class 12 notes. If you read the concepts and revision notes for one chapter daily, students will get higher marks in Class 12 exams this year. Daily revision of Marketing course notes and related study material will help you to have a better understanding of all concepts and also clear all your doubts. You can download all Revision notes for Class 12 Marketing also from www.studiestoday.com absolutely free of cost in Pdf format. After reading the notes which have been developed as per the latest books also refer to the NCERT solutions for Class 12 Marketing provided by our teachers

Product Life Cycle Notes for Marketing CBSE Class 12

All revision class notes given above for Class 12 Marketing have been developed as per the latest curriculum and books issued for the current academic year. The students of Class 12 can rest assured that the best teachers have designed the notes of Marketing so that you are able to revise the entire syllabus if you download and read them carefully. We have also provided a lot of MCQ questions for Class 12 Marketing in the notes so that you can learn the concepts and also solve questions relating to the topics. All study material for Class 12 Marketing students have been given on studiestoday.

Product Life Cycle CBSE Class 12 Marketing Notes

Regular notes reading helps to build a more comprehensive understanding of Product Life Cycle concepts. notes play a crucial role in understanding Product Life Cycle in CBSE Class 12. Students can download all the notes, worksheets, assignments, and practice papers of the same chapter in Class 12 Marketing in Pdf format. You can print them or read them online on your computer or mobile.

Notes for CBSE Marketing Class 12 Product Life Cycle

CBSE Class 12 Marketing latest books have been used for writing the above notes. If you have exams then you should revise all concepts relating to Product Life Cycle by taking out a print and keeping them with you. We have also provided a lot of Worksheets for Class 12 Marketing which you can use to further make yourself stronger in Marketing

Where can I download latest CBSE Class 12 Marketing Product Life Cycle notes

You can download notes for Class 12 Marketing Product Life Cycle for latest academic session from StudiesToday.com

Can I download the Notes for Product Life Cycle Class 12 Marketing in Pdf format

Yes, you can click on the link above and download notes PDFs for Class 12 Marketing Product Life Cycle which you can use for daily revision

Are the revision notes available for Product Life Cycle Class 12 Marketing for the latest CBSE academic session

Yes, the notes issued for Class 12 Marketing Product Life Cycle have been made available here for latest CBSE session

How can I download the Product Life Cycle Class 12 Marketing Notes pdf

You can easily access the link above and download the Class 12 Notes for Marketing Product Life Cycle for each topic in Pdf

Is there any charge for the Class 12 Marketing Product Life Cycle notes

There is no charge for the notes for CBSE Class 12 Marketing Product Life Cycle, you can download everything free of charge

Which is the best online platform to find notes for Product Life Cycle Class 12 Marketing

www.studiestoday.com is the best website from which you can download latest notes for Product Life Cycle Marketing Class 12

Where can I find topic-wise notes for Class 12 Marketing Product Life Cycle

Come to StudiesToday.com to get best quality topic wise notes for Class 12 Marketing Product Life Cycle

Can I get latest Product Life Cycle Class 12 Marketing revision notes as per CBSE syllabus

We have provided all notes for each topic of Class 12 Marketing Product Life Cycle as per latest CBSE syllabus