CBSE Class 12 Marketing Product Notes

Marketing
Download PDF

Download CBSE Class 12 Marketing Product Notes in PDF format. All Revision notes for Class 12 Marketing have been designed as per the latest syllabus and updated chapters given in your textbook for Marketing in Class 12. Our teachers have designed these concept notes for the benefit of Class 12 students. You should use these chapter wise notes for revision on daily basis. These study notes can also be used for learning each chapter and its important and difficult topics or revision just before your exams to help you get better scores in upcoming examinations, You can also use Printable notes for Class 12 Marketing for faster revision of difficult topics and get higher rank. After reading these notes also refer to MCQ questions for Class 12 Marketing given on studiestoday

Revision Notes for Class 12 Marketing Product

Class 12 Marketing students should refer to the following concepts and notes for Product in Class 12. These exam notes for Class 12 Marketing will be very useful for upcoming class tests and examinations and help you to score good marks

Product Notes Class 12 Marketing

CBSE Class 12 Marketing Product Notes 1

CBSE Class 12 Marketing Product Notes 2

(Note: The location would depend upon the topic under discussion, wherein it will be the classroom for the theoretical interactions and the student will be required to visit field/retail outlet or the marketing department of an organization to observe and comprehend the concepts related to pricing of goods and services.)
 
SESSION1: MEANING AND IMPORTANCE OF PRODUCT
 
The term Product is mostly used as a need-satisfying entity. It represents solution to customers, problems. In the words of Peter Drucker, the product remains mere raw material or at the best an intermediate till it is not bought or consumed. Hence mostly they comprise of both tangible and intangible benefits. It may be anything that can be offered to a market to satisfy a want or need and include physical goods, services, experiences, events, places, properties, organization, information and ideas. In most of the cases products are made up a combination of physical elements and series.
 
It is observed that consumers buy products or services that they require to fulfill their needs. The products could range from tooth brush, chocolates, cars, movie tickets to life insurance at various stages of our life. The decision to make a purchase is hence dependent not only on the tangible attributes of the product but also on the psychological attributes like brand, package, warranty,image or service to name a few.According to Philip Kotler, “Product is anything that can be offered to someone to satisfy a need or a want”.
 
William Stanton, “Product is a complex of tangible and intangible attributes, including packaging, colour, price, prestige and services that satisfy needs and wants of people”. It is defined as a good or service that most closely meets the requirements of a particular market and yields enough profit to justify its continued existence
 
COMPONENTS OF A PRODUCT
Products have their own identity or a personality. Most of the users associate meaning with products, they obtain satisfaction by using them. The various features and functions built around them-the brand name, the package and labeling, the quality associated with it, the guarantees, the price, the manufacturer‟s name and prestige-all contribute to the personality or the total product offering, a marketers armory for satisfying the customer. It has been often stated that a customer never just purchases the generic product but he procures something that exceeds his expectation depending on for whom it is being bought.
 
The components of the product include core product, associated features, brand name, logo,package and label.
 
The Core Product
It is the basic element of the product. For example if we take Dove Soap, the fragrance of the soap, the moisturizing ability, the pristine white colour, the brand name, the price, the positioning as luxury soap all have gone into the marketing of product personality. The core component is the soap, the generic constituent, as in the case of any other bathing soap, the only difference being the other components are superimposed on this basic component to develop the
total personality of Dove. It is observed that the total product personality is dependent on basic constituent of the product.If the product is substandard the other elements associated like features, package, label,differentiation, positioning, branding will not be of any use. Hence focus on the core product is essential.
 
The Associated Features
The Product includes several associated features besides the core ingredient. In the example of Dove soap the fragrance of the soap, the moisturizing ability, the pristine white colour etc are its associated features. The total product personality is mostly enhanced through the associated features. Further, these also aid in distinguishing the product from its competitors.
 
The Brand Name
A brand is defined as a name, term, symbol, design or a combination of them which is intended to identify the goods and services of one seller and to differentiate them from those of competitors. A trade mark is a brand with legal protection, thus ensuring its exclusive use by one seller. In the current age consumers do not just pick products but they pick brands. The brand image is developed through advertising and other promotional measures to remain etched in the consumers‟ minds.
 
The Logo
It is the brand mark/symbol and an essential aspect of the product, extending its support to the brand effectively. Symbols and pictures ensure product/brand identification and recall with their importance being enhanced in rural markets where brands are mostly recognized by their picture in the logo.


Please click on below link to download CBSE Class 12 Marketing Product Notes

Class 12 Marketing Notes
CBSE Class 12 Marketing Emerging Trends in Marketing Notes
CBSE Class 12 Marketing Factors Affecting Pricing Notes
CBSE Class 12 Marketing Managing Product Life Cycle Notes
CBSE Class 12 Marketing Meaning and Importance of Price Notes
CBSE Class 12 Marketing Meaning and Importance of Product Notes
CBSE Class 12 Marketing Packaging and Labelling Notes
CBSE Class 12 Marketing Place and Distribution Notes
CBSE Class 12 Marketing Pricing Notes
CBSE Class 12 Marketing Product Classification Notes
CBSE Class 12 Marketing Product Life Cycle Notes
CBSE Class 12 Marketing Product Notes
CBSE Class 12 Marketing Promotion Notes
CBSE Class 12 Marketing Types of Pricing Notes

CBSE Class 12 Marketing Product Notes

We hope you liked the above notes for topic Product which has been designed as per the latest syllabus for Class 12 Marketing released by CBSE. Students of Class 12 should download and practice the above notes for Class 12 Marketing regularly. All revision notes have been designed for Marketing by referring to the most important topics which the students should learn to get better marks in examinations. Our team of expert teachers have referred to the NCERT book for Class 12 Marketing to design the Marketing Class 12 notes. After reading the notes which have been developed as per the latest books also refer to the NCERT solutions for Class 12 Marketing provided by our teachers. We have also provided a lot of MCQ questions for Class 12 Marketing in the notes so that you can learn the concepts and also solve questions relating to the topics. We have also provided a lot of Worksheets for Class 12 Marketing which you can use to further make yourself stronger in Marketing.

Where can I download latest CBSE Class 12 Marketing Product notes

You can download notes for Class 12 Marketing Product for latest academic session from StudiesToday.com

Are the revision notes available for Product Class 12 Marketing for the latest CBSE academic session

Yes, the notes issued for Class 12 Marketing Product have been made available here for latest CBSE session

Is there any charge for the Class 12 Marketing Product notes

There is no charge for the notes for CBSE Class 12 Marketing Product, you can download everything free of charge

Which is the best online platform to find notes for Product Class 12 Marketing

www.studiestoday.com is the best website from which you can download latest notes for Product Marketing Class 12

Where can I find topic-wise notes for Class 12 Marketing Product

Come to StudiesToday.com to get best quality topic wise notes for Class 12 Marketing Product