CBSE Class 11 Marketing Consumer Behaviour Worksheet

Consumer Behaviour

Marketing

Answer in one sentence (1 or 2 marks each)

1 Branding is a _________________ decision.
(a) Product
(b) Place
(c) Promotion
(d) Price

2 The ________________ is the person who first gets the thought or gives the idea of buying a particular product.
(a) Initiator
(b) Influencer
(c) Decider
(d) Buyer

3 Explain the role of a customer as a ‘Gatekeeper’.

4 Differentiate between a consumer and a buyer.

5 Explain the role of a customer as ‘Maintainer’.

6 What do you mean by a ‘reference group’ in consumer behaviour. Explain ‘reference group influence’ used by marketers to promote their product. 7 How does economic condition and lifestyle influence the consumer’s purchasing behaviour.

8 Give examples of the roles played by a child and mother in the process of buying.

9 Differentiate between the decision making process of high involvement and low involvement products.

10 ‘The motivation drives to develop a purchasing attitude towards a product’. Explain.

Answer in around 75 words (3 or 4 marks each)

11 Discuss any 3 cultural factors that affect the consumer buying behavior.

12 Explain any 3 roles played by consumer in different kinds of purchase situations.

13 Describe the various stages involved in the purchase of a low involvement purchase decision.

14 What do you mean by ‘post-purchase evaluation’? Why is it important to study the ‘postpurchase evaluation’?

15 Discuss any three psychological factors that influence the consumer behavior.

16 ‘The study of consumer behavior is very relevant for effective marketing management’. Discuss.

17 ‘Social factors play significant role in determining consumer behaviour’. How?

18 Explain the psychological factors that influence the consumer buying behavior.

19 Discuss the various buying roles of a consumer in different kinds of purchase situation.

20 ‘The purchase decisions can be thought-based and feeling-based’. Explain the meaning with examples.

Answer in around 100 words (5 marks each)

21 Describe the various stages of the consumer decision making process.

22 Discuss the various social factors that influence consumer buying behavior.

23 Prepare a flow chart to identify the steps involved in consumer decision making process of a new car (high involvement) and explain the stages.

24 Explain the importance of studying consumer behaviour by a business.

25 Prepare a flow chart to identify the steps involved in consumer decision making process of a consumer decision making process of note books (low involvement) and explain the steps.

Please click on below link to download CBSE Class 11 Marketing Consumer Behaviour Worksheet