CBSE Class 12 Marketing Product Worksheet Set A

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Read and download free pdf of CBSE Class 12 Marketing Product Worksheet Set A. Download printable Marketing Class 12 Worksheets in pdf format, CBSE Class 12 Marketing Product Worksheet has been prepared as per the latest syllabus and exam pattern issued by CBSE, NCERT and KVS. Also download free pdf Marketing Class 12 Assignments and practice them daily to get better marks in tests and exams for Class 12. Free chapter wise worksheets with answers have been designed by Class 12 teachers as per latest examination pattern

Product Marketing Worksheet for Class 12

Class 12 Marketing students should refer to the following printable worksheet in Pdf in Class 12. This test paper with questions and solutions for Class 12 Marketing will be very useful for tests and exams and help you to score better marks

Class 12 Marketing Product Worksheet Pdf

 PRODUCT
 
1. The concept of marketing mix was developed by
a) N.H. Borden
b) Philip Kotler
c) Stanton
d) W. Anderson
 
2. -------------------involves purchase from various sources and assembled at one place involves creation and maintenance of the stock of goods purchased and -----------involves transfer of ownership of the goods.
(Ans:- Assembling and selling)
 
3. Bread and milk are which kind of products?
a) Specialty Products
b) Convenience products
c) Shopping products
d) Unsought products
 
4. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or a need is called:
a) Demand
b) Idea
c) Product
d) Service
 
5. This company is well known for its Technology Innovation, Great value and act as a game changer
a) Nokia
b) Apple
c) HTC
d) Samsung
 
6. ---------------buy products and ------------use product
a) Consumer and customer
b) Customer and consumer
c) Buyers and sellers
d) Buyers and customers
 
7. ---------------means classification of standardized product into certain well defined classes or groups.”
a) Gradation
b) Segmentation
c) Standardization
d) Specification
 
8. Goods are purchased from various places and or sources and assembled at one place to suit the requirement of the buyer is known as --------------
a) Buying
b) Selling
c) Assembling
d) Material handling
 
9. ---------is acquisition of goods and services by the seller or industrial users for the purpose of resale.
a) Buying
b) Selling
c) Assembling
d) Transportation
 
10. --------------is the establishment of certain standards or specifications for products”. It involves quality, and quantity
a) Standardization
b) Gradation
c) Product control
d) Product development
 
11. In “Product Life Cycle” a stage represents rapid growth of product sale knows as
a) Market introduction phase
b) Growth phase
c) Saturation phase
d) Mature phase
 
12. Costs are high, demand has to be created, customers have to prompted to try the product, slow sales volume starts and makes no money at this stage are the characteristics of which stage in PLC.
a) Saturation stage
b) Decline stage
c) Mature stage
d) Introduction stage
 
13. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.
a) Mature stage
b) Decline stage
c) Growth stage
d) Market introduction stage
 
Short answer questions
 
1. Define product
 
2. What are the components of marketing?
 
3. Define Core Product
 
4. Define Brand Name
 
5. Define Logo
 
6. Define Package and discuss the role of packaging in marketing.
 
7. Define Label
 
8. Explain the characteristics product.
 
9. Define Staple Goods
 
10. Define Impulse Goods.
 
11. Define convenience product. What are the main marketing strategies of convenience goods?
 
12. Define Shopping Product. What are the main marketing strategies of Shopping Products?
 
13. Define Specialty Products. What are the main marketing strategies of Specialty Products?
 
14. Define Unsought Products. What are the main marketing strategies of Unsought Products?
 
15. If a brand name alone has not earned enough distinction, what does a marketer do?
 
16. Define labeling. Explain the role of labeling in marketing mix.
 
17. What are the different types of labeling in marketing mix?
 
18. What are the characteristics of the Decline stage of the life cycle of products?
 
LONG ANSWER QUESTIONS
 
1. Explain the main components of a product
 
2. Explain the classification of product. Discuss the types of consumer goods.
 
3. Define product life cycle. Explain the stages of product life cycle with example.
 
4. Packaging is considered as the 5th P of Marketing Mix. What are its implications on the PLC? Discuss
 
5. “Packaging has been criticized as being expensive, giving no additional value and often deceptive.” How would you justify marketer’s use of packaging?
 
6. “Brands can be classified based on ownership, market area and number of Products.” Explain any three types of brands.


Please click on below link to download CBSE Class 12 Marketing Product Worksheet Set A

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CBSE Class 12 Marketing Product Worksheet

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Product CBSE Class 12 Marketing Worksheet

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