CBSE Class 12 Marketing Product Life Cycle Worksheet

Read and download free pdf of CBSE Class 12 Marketing Product Life Cycle Worksheet. Download printable Marketing Class 12 Worksheets in pdf format, CBSE Class 12 Marketing Product Life Cycle Worksheet has been prepared as per the latest syllabus and exam pattern issued by CBSE, NCERT and KVS. Also download free pdf Marketing Class 12 Assignments and practice them daily to get better marks in tests and exams for Class 12. Free chapter wise worksheets with answers have been designed by Class 12 teachers as per latest examination pattern

Product Life Cycle Marketing Worksheet for Class 12

Class 12 Marketing students should refer to the following printable worksheet in Pdf in Class 12. This test paper with questions and solutions for Class 12 Marketing will be very useful for tests and exams and help you to score better marks

Class 12 Marketing Product Life Cycle Worksheet Pdf

PRODUCT LIFE CYCLE & PACKAGING AND LABELLING
 
PRODUCT LIFE CYCLE
 
1. The -----------indicates the sales and profit of the product over a period of time.
 
2. Products also follow the ‘---------curve with certain products deviating showing a sharp growth followed by a sharp decline.
 
3. A new product category requires a long introductory period because ----------------for the product category must be aroused.
 
4. ---------------a demand for a specific brand within a product category.
 
5. In the ----------the profits are negative because the sales volume is low, distribution is limited and promotional expenses are high.
 
6. The --------------is the second stage where the product has been launched successfully.
 
7. In the growth stage the company faces a trade-off between ----------and.
 
8. Products that withstand the heat of competition and customers’ approval enter the-----
 
9. In the maturity stage the marketer should also consider entering ----------, product and marketing mix to fight competition.
 
10. --------and brands enter into decline stages while product categories last longer.
 
Very Short answer questions
 
i. Define Product Life Cycle
 
Short and long answer questions
 
1. Discuss the characteristics of various stages of product life cycle
 
2. What are the marketing strategies adopted by a marketer in different stages of product life cycle.
 
PACKAGING AND LABELLING
 
Fill in the blanks
 
1. ________ Packaging cab be defined as an art, science and technology of preparing goods for transport and sale.
 
2. Attractive packaging is an also an efficient _________.
 
3. Marketers define packages as the __________of marketing.
 
4. Packaging may be ________which refers to the product’s immediate container.
 
5. Good packaging may lead to improved __________.
 
6. Consumer packaging is also intended to offer better convenience to the consumer and protect the product from _____________.
 
7. __________ plays an important role for determining customer acceptance or rejection of a product.
 
8. A __________is one which holds the required volume of a product for ultimate consumption is economical and can be easily purchased by the consumer.
 
9. A __________is either for the consumer whose consumption is large or is bought to save cost.
 
10. Environmental awareness among the consumers has promoted the introduction of awarded on the basis of a product’s environmental friendliness.
 
Very Short answer questions
 
ii. Define Brand
iii. Define Trademark
iv. Define Packaging
v. Define Labelling
 
Short and long answer questions
 
i. Define a product. What are the various viewpoints to explain the concept of a product?
 
ii. Discuss the core tangible and augmented product for your favorite brand of bathing soap.
 
iii. Distinguish between generic market and product market.
 
iv. Packaging is considered as the 5th P of Marketing Mix. What are its implications on the PLC? Discuss.
 
v. Discuss the importance of packaging as a tool for product differentiation and market cultivation.
 
vi. “Packaging has been criticized as being expensive, giving no additional value and often deceptive.” How would you justify marketers’ use of packaging?
 
vii. What is packaging concept? Explain various packaging decisions in brief.
 
viii. What are the functions of packaging? Explain various packaging strategies.
 
ix. What are the different types of brands?
 
x. Packaging is an important part of a product. Explain the importance of packaging for a marketer.
 
OR
 
Explain why packaging is referred to as the fifth P
 
xi. What is the role of labeling? Explain it with respect to a product.
 
xii. What are the different types of labels?
 
xiii. Mention the qualities of a good package.
 
xiv. What is packaging concept? Explain various packaging decisions in brief.
 
xv. What are the different types of packages?

 

Please click on below link to download CBSE Class 12 Marketing Product Life Cycle Worksheet

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Product Life Cycle CBSE Class 12 Marketing Worksheet

The above practice worksheet for Product Life Cycle has been designed as per the current syllabus for Class 12 Marketing released by CBSE. Students studying in Class 12 can easily download in Pdf format and practice the questions and answers given in the above practice worksheet for Class 12 Marketing on a daily basis. All the latest practice worksheets with solutions have been developed for Marketing by referring to the most important and regularly asked topics that the students should learn and practice to get better scores in their examinations. Studiestoday is the best portal for Printable Worksheets for Class 12 Marketing students to get all the latest study material free of cost. Teachers of studiestoday have referred to the NCERT book for Class 12 Marketing to develop the Marketing Class 12 worksheet. After solving the questions given in the practice sheet which have been developed as per the latest course books also refer to the NCERT solutions for Class 12 Marketing designed by our teachers. After solving these you should also refer to Class 12 Marketing MCQ Test for the same chapter. We have also provided a lot of other Worksheets for Class 12 Marketing which you can use to further make yourself better in Marketing.

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