NCERT Class 12 Heritage Craft Production and Marketing

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NCERT Book for Class 12 Other Subjects Craft Production And Marketing

Class 12 Other Subjects students should refer to the following NCERT Book Craft Production And Marketing in Class 12. This NCERT Book for Class 12 Other Subjects will be very useful for exams and help you to score good marks

Craft Production And Marketing NCERT Book Class 12

PRODUCTION AND MARKETING

CRAFTSPEOPLE’S most important prerogative is to create objects that clients need which can be sold so that they can earn a living and support their families. While aspects of design and development of the product are dealt with in another chapter, here we will look at the vario u s trad itio n a l p ro d u ctio n , d istrib u ti o n an d mark et in g strateg i es th at are availab le to craft communities in India.

A craftsperson is a skilled producer working primarily with his/her hands and traditional, often simple, tools to make articles of daily use. There is great variety an d d iversity w ith in th e crafts commu n ity in every p art o f In d ia. A craftsp erso n co u ld b e villag e o r urb an based, who procures his/her own material, uses manual skills learnt recently or from family traditio ns. H e/she may pro du ce  utility items or specialised objects. Thecrafts community may supply local markets, sell through village haats, or transport goods to urban markets or for export. They may be self-employed or work as wage-earners or as members of a cooperative.

It is important to understand this diversity to appreciate the number of problems that may arise for the craftsperson at every step of the process of production and sale. It is important to remember how complex the system is and how many such systems of crafts production and marketing we have in our country.

PRODUCTION

Craft: This could be in metal, wood, clay, textile, gemcutting, jewellery, leather, cane and bamboo, tailoring, etc. Each of these groups approaches its production work in a different way.

Location: R u ral, u rb an , semi-u rban . T he lo catio n determines access to raw material, to different clients, and transport costs. Each of these will affect production, distribution and sale of crafts. Raw Material: Does the craftsperson procure the raw material independently or is it supplied by a trader or the customer, as in the case of a tailor who is given the material by the client to make a garment? The raw m a t e ri a l m a y b e s u p p l i e d b y t h e g o v e rn m e n t a t subsidised rates or by a cooperative. Skill and Technology: Is the craft produced manually or with semi-automated tools?

MARKETING

End Product: Is it a utility item that lasts a long time like a belan or urli or is it a daily consumable item like a flower garland? Does the craftsperson also provide services like repair and maintenance, as in the case of a blacksmith?

Markets: Can be termed village/urban, domestic, export. The craftsperson has to adapt to the needs of different types of markets and market demands. The client in each of these different markets has a varied set of demands.

Sales Channel: Does the craftsperson create objects fo r t h e v i l l a g e h a a t, j a jm a n , t ra d e rs o r f o r t h e cooperative? Are the craftspersons attached to one client or many and how familiar are they with the client’s needs, changing fashions and trends?

Employment Status: Is the craftsperson self-employed, a wage earner for a large or small organisation, a factory, an export enterprise or a member of a cooperative? The combination and computation of these different scenarios is complicated and every situation requires a suitable response in terms of production, marketing and sales.4

EXERCISE

1. Research is essential for the production and marketing of any product. Problems would arise if a proper pre-production research market survey in not done in the following areas:

 Availability of raw material

Example: Setting up a carpet centre in a non-wool producing area thereby increasing the cost of transportation and production.

 Identification of buyers and review of customer needs and demands

 Untapped skills

 Training and skill improvement facilities

 Financial forecasting.

2. Amul is a rural development success story. It gives employment to 16 lakh people. But it would not be able to do so without an appropriate distribution system. What would be the appropriatedistribution system for craft products in rural and urban areas?

3. Describe a local haat in your area. Focus on one craft and outline the main advantages and disadvantages for the local crafts community of sale in the local haat.

4. How could the pilgrimage centre in your area improve the marketing prospects for the crafts communities? Mention new products, pricing structure, packaging and display that could be improved.

5. The plight of the poor in the hands of a moneylender or a middle man, is a popular theme in Indian literary tradition be it prose, poetry or theatre. Find an example in the literature of your local language or mother tongue and explain.

6. Develop a format for a website to sell crafts on the Internet.


Please refer to attached file for NCERT Class 12 Heritage CraftProduction and Marketing

CBSE Class 12 Accounting for Business Cost Sheet
CBSE Class 12 An Introduction to Creativity
CBSE Class 12 Application of Computer in Library
CBSE Class 12 Banking Operations
CBSE Class 12 Business Process Outsourcing Part 1
CBSE Class 12 Business Process Outsourcing Part 2
CBSE Class 12 Clearing Reports Downloads
CBSE Class 12 Contents of Balance Sheet
CBSE Class 12 Economics Capital receipts
CBSE Class 12 Economics Consumers Equilibrium
CBSE Class 12 Economics Determination of Income
CBSE Class 12 Economics Evolution of Money
CBSE Class 12 Economics Features of Perfect Competition
CBSE Class 12 Economics Foriegn Exchange Rates
CBSE Class 12 Economics National Income
CBSE Class 12 Economics Producers Behaviour and Supply
CBSE Class 12 Economics Production Possibilities Curve
CBSE Class 12 Elements of Drama
CBSE Class 12 Elements of Fiction
CBSE Class 12 Engineering Bearings
CBSE Class 12 Engineering Isometric Projection
CBSE Class 12 Engineering Machine Drawing
CBSE Class 12 Engineering Pulleys
CBSE Class 12 Engineering Rod Joints
CBSE Class 12 Engineering Shaft Couplings
CBSE Class 12 Engineering Tie Rod and Pipe Joints
CBSE Class 12 Entering the Transactions in Tally
CBSE Class 12 Fashion Studies Basics of Garment Making
CBSE Class 12 Fashion Studies Pattern Making
CBSE Class 12 Feature Writing
CBSE Class 12 Features of Technical Registers
CBSE Class 12 FMM Banking Operations
CBSE Class 12 FMM Financial Statements
CBSE Class 12 Forms of Business Translation
CBSE Class 12 Forms of Drama
CBSE Class 12 Forms of Prose
CBSE Class 12 Forms of Technical Translations
CBSE Class 12 Functions of Different Sections of Library
CBSE Class 12 Getting Familiar to NEET Screen
CBSE Class 12 Introducing and Understanding Transaction Cycle
CBSE Class 12 Introduction to Article Writing
CBSE Class 12 Introduction to the Writing of Drama
CBSE Class 12 Learning How to Write the Short Story
CBSE Class 12 Library Cataloguing
CBSE Class 12 Library Classification
CBSE Class 12 Macroeconomics in Hindi Part 1
CBSE Class 12 Macroeconomics in Hindi Part 2
CBSE Class 12 Macroeconomics in Hindi Part 3
CBSE Class 12 Macroeconomics in Hindi Part 4
CBSE Class 12 Modern Library and Information Services
CBSE Class 12 Modes of Theatrical Presentation
CBSE Class 12 Operations of Depository
CBSE Class 12 Order and Trade Management
CBSE Class 12 Philosophy Of Education
CBSE Class 12 Philosophy Education For Character Development
CBSE Class 12 Physics Lens and Mirror
CBSE Class 12 Practical Handbook BPO Manual
CBSE Class 12 Problems of Translation
CBSE Class 12 Procedure for doing enteries in payroll software
CBSE Class 12 Process of Translation
CBSE Class 12 Punjabi Kaav Jatra
CBSE Class 12 Punjabi Katha Jagat
CBSE Class 12 Resources and Human Resource Management
CBSE Class 12 Risk Containment Measures
CBSE Class 12 Talks and Speeches
CBSE Class 12 Technical Processing of Documents
CBSE Class 12 Trading Reports Download
CBSE Class 12 Traditional Library and Information Services
CBSE Class 12 Translating Technical and Business Registers
CBSE Class 12 Translation and the Translator
CBSE Class 12 Translations of Business Registers
CBSE Class 12 Understanding NEAT System
CBSE Class 12 Understanding Short Stories
CBSE Class 12 Understanding the Rolling Settlement
CBSE Class 12 Web Based Search
CBSE Class 12 Writing Essays
CBSE Class 12 Writing Reviews
CBSE Class 12 Writing Short Stories
CBSE Classs 12 Fashion Studies Book
NCERT Class 12 Heritage Craft Colonial Rule and Crafts
NCERT Class 12 Heritage Craft Craft In the Age of Tourism
NCERT Class 12 Heritage Craft Craft In The Past
NCERT Class 12 Heritage Craft Design and Development
NCERT Class 12 Heritage Craft Mahatma Gandhi and Self Sufficiency
NCERT Class 12 Heritage Craft Production and Marketing
NCERT Class 12 Heritage Craft The Crafts Community Today
NCERT Class 12 Heritage Crafts Craft Tradition Of India Carfts In The Age Of Tourism
NCERT Class 12 Heritage Crafts Craft Tradition Of India Design and Development
NCERT Class 12 Heritage Crafts Craft Tradition Of India The Crafts Community Today
NCERT Class 12 Heritage Crafts Tradition Of India Colonial Rule and Crafts
NCERT Class 12 Heritage Crafts Tradition Of India Crafts Bazaars
NCERT Class 12 Heritage Crafts Tradition Of India Crafts In Past
NCERT Class 12 Heritage Crafts Tradition Of India Handloom and Handicrafts Revival
NCERT Class 12 Heritage Crafts Tradition Of India Mahatma Gandhi and Self Sufficiency
NCERT Class 12 Heritage Crafts Tradition Of India Production and Marketing

NCERT Book Class 12 Other Subjects Craft Production And Marketing

The above NCERT Books for Class 12 Other Subjects Craft Production And Marketing have been published by NCERT for latest academic session. The textbook by NCERT for Craft Production And Marketing Other Subjects Class 12 is being used by various schools and almost all education boards in India. Teachers have always recommended students to refer to Craft Production And Marketing NCERT etextbooks as the exams for Class 12 Other Subjects are always asked as per the syllabus defined in these ebooks. These Class 12 Craft Production And Marketing book for Other Subjects also includes collection of question. Along with Other Subjects Class 12 NCERT Book in Pdf for Craft Production And Marketing we have provided all NCERT Books in English Medium for Class 12 which will be really helpful for students who have opted for english language as a medium. Class 12 students will need their books in English so we have provided them here for all subjects in Class 12.

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