NCERT Class 12 Heritage Craft Design and Development

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NCERT Book for Class 12 Other Subjects Craft Design And Development

Class 12 Other Subjects students should refer to the following NCERT Book Craft Design And Development in Class 12. This NCERT Book for Class 12 Other Subjects will be very useful for exams and help you to score good marks

Craft Design And Development NCERT Book Class 12

 

DESIGN AND DEVELOPMENT

THE twenty-first century has brought with it accelerated change in every sphere of life, dependency on machines and excessive consumption of natural resources in a manner that is no longer sustainable. In the past the crafts sector had been rejected by many as an unviable economic activity for the twenty-first century. Artisans still mak e up tw enty million of India’s working population. Therefore this sector has to be developed in such a way so as to offer sustainable employmen t to millio ns of skilled artisan s. Crafts producers cannot be economically viable unless their p ro d u c t i s m a rk e t a b l e . T h e p ro d u c t c a n o n l y b e marketable if it is attractive to the consumer, i.e., if the traditional skill is adapted and designed to suit contemporary consumer tastes and needs. Design does  not mean making pretty patterns—it lies in matching a technique with a function.

 In the field of traditional craft these two aspects of design and development are not always synonymous; design can lead to development, and development should b e d e s ig n e d . H o w ev e r in th e fie ld o f d e si g n an d development a conflict may arise between function and responsibility. Whose creativity will be expressed—the developer’s, the designer’s or the craftsperson’s? Who is  the client—the consumer, who wants an unusual andexciting product at the most competitive price; or the crafts community who needs a market for its products as similar to the traditional one as possible, so that it does not need constant alien design interventions, or is at conflict with the social, aesthetic and cultural roots from which it has grown? The crafts community has several priorities such as food, clothing, shelter, education, health and economic stability. The craft development sector needs to b sensitive to these very real con cerns of the craftscommunity.

Therefore, craftspeople must be involved in every aspect of design and production and understand the u sag e o f th e pro d u ct they are makin g . V o lun tary agencies or designers must also understand and study the craft, the product and the market they are trying to enter.

CHANGING PROFILE OF THE CRAFTSPERSON

In Ancient India, every individual had an implicitly defined role in society, ordained by birth. Craftsmanship was a heritage that evolved over centuries of arduous apprenticeship in chhandomaya (the rules of rhythm, balance, proportion, harmony and skill), controlled and protected by the structure and laws of the guild. In the guild the master craftsman, the raw apprentice and the skilled but uninspired jobsman all had a place and purpose. Today’s craftsperson has to be all things in one, including his/her own entrepreneur. The craftsperson had the status of an artist. As a member of a society with strict rules and hierarchies, b o th w ith in th e g u ild an d th e o u tsid e w o rld , th e community and its products were protected, and the quality was controlled. Patrons were well known to the artists, customers were close at hand, their lifestyles not too markedly different from the artists’. Whether the craftsperson’s skills provided simple village wares or jewelled artefacts for the temple or sultan, it was asupportive inter-dependency based on a mutual need, understanding and appreciation. The craftsperson was his/her ow n designer and the embellishments came only after the shape was p e rfe c t e d t o t h e fu n c t i o n . T h e a e s t h e t i c a n d t h e practical blended in a natural rather than artificially imposed harmony.

WHY DESIGN INPUTS ARE NEEDED

Today most craftspeople practising traditional skills are vy in g w ith mach ines, comp etitive mark ets, massp ro d u ce d o b ject s o r co n s umers’ craze fo r fo re ig n fashions, and are no longer protected by guilds or the enlightened, hands-on patronage of courts or religious institutions. Crafts communities are increasingly faced w ith th e p ro b lems o f d imin i sh in g o rd ers an d th e debasement of their craft. Crafts communities are making products for lifestyles remote from their own, and selling them in alien and highly competitive markets. Their own lives and tastes have suffered major transformations alienating them further from their skills and products. A traditional jootimaker may still embroider golden peacocks on a pair of shoes, but he himself will probably be wearing pink plastic sandals! Consequently, craft has degenerated today. For instance, the metal diya, a traditional ritual object of worship has been turned into an ash tray that sells on the pavement for just ten rupees.

EXERCISE

1. Develop an integrated plan to raise the standard of living of a particular crafts community in your area.

2. Why are design and development so important for the survival of the crafts sector?

3. Develop a strategy to promote craft products for the growing ‘Bollywood’ industry.

4. Enterprising entrepreneurs are reaching out to global markets through innovations. For example, three shops in Chennai supply Bharatanatyam dance accessories to the growing number of dancers around the world. As an entrepreneur o  a craft production and marketing unit, outline your dreamproject.

5. Research ‘Needs and Requirements of Contemporary Life’. How can crafts products be designed and marketed to meet those requirements?


Please refer to attached file for NCERT Class 12 Heritage Craft Design and Development

CBSE Class 12 Accounting for Business Cost Sheet
CBSE Class 12 An Introduction to Creativity
CBSE Class 12 Application of Computer in Library
CBSE Class 12 Banking Operations
CBSE Class 12 Business Process Outsourcing Part 1
CBSE Class 12 Business Process Outsourcing Part 2
CBSE Class 12 Clearing Reports Downloads
CBSE Class 12 Contents of Balance Sheet
CBSE Class 12 Economics Capital receipts
CBSE Class 12 Economics Consumers Equilibrium
CBSE Class 12 Economics Determination of Income
CBSE Class 12 Economics Evolution of Money
CBSE Class 12 Economics Features of Perfect Competition
CBSE Class 12 Economics Foriegn Exchange Rates
CBSE Class 12 Economics National Income
CBSE Class 12 Economics Producers Behaviour and Supply
CBSE Class 12 Economics Production Possibilities Curve
CBSE Class 12 Elements of Drama
CBSE Class 12 Elements of Fiction
CBSE Class 12 Engineering Bearings
CBSE Class 12 Engineering Isometric Projection
CBSE Class 12 Engineering Machine Drawing
CBSE Class 12 Engineering Pulleys
CBSE Class 12 Engineering Rod Joints
CBSE Class 12 Engineering Shaft Couplings
CBSE Class 12 Engineering Tie Rod and Pipe Joints
CBSE Class 12 Entering the Transactions in Tally
CBSE Class 12 Fashion Studies Basics of Garment Making
CBSE Class 12 Fashion Studies Pattern Making
CBSE Class 12 Feature Writing
CBSE Class 12 Features of Technical Registers
CBSE Class 12 FMM Banking Operations
CBSE Class 12 FMM Financial Statements
CBSE Class 12 Forms of Business Translation
CBSE Class 12 Forms of Drama
CBSE Class 12 Forms of Prose
CBSE Class 12 Forms of Technical Translations
CBSE Class 12 Functions of Different Sections of Library
CBSE Class 12 Getting Familiar to NEET Screen
CBSE Class 12 Introducing and Understanding Transaction Cycle
CBSE Class 12 Introduction to Article Writing
CBSE Class 12 Introduction to the Writing of Drama
CBSE Class 12 Learning How to Write the Short Story
CBSE Class 12 Library Cataloguing
CBSE Class 12 Library Classification
CBSE Class 12 Macroeconomics in Hindi Part 1
CBSE Class 12 Macroeconomics in Hindi Part 2
CBSE Class 12 Macroeconomics in Hindi Part 3
CBSE Class 12 Macroeconomics in Hindi Part 4
CBSE Class 12 Modern Library and Information Services
CBSE Class 12 Modes of Theatrical Presentation
CBSE Class 12 Operations of Depository
CBSE Class 12 Order and Trade Management
CBSE Class 12 Philosophy Of Education
CBSE Class 12 Philosophy Education For Character Development
CBSE Class 12 Physics Lens and Mirror
CBSE Class 12 Practical Handbook BPO Manual
CBSE Class 12 Problems of Translation
CBSE Class 12 Procedure for doing enteries in payroll software
CBSE Class 12 Process of Translation
CBSE Class 12 Punjabi Kaav Jatra
CBSE Class 12 Punjabi Katha Jagat
CBSE Class 12 Resources and Human Resource Management
CBSE Class 12 Risk Containment Measures
CBSE Class 12 Talks and Speeches
CBSE Class 12 Technical Processing of Documents
CBSE Class 12 Trading Reports Download
CBSE Class 12 Traditional Library and Information Services
CBSE Class 12 Translating Technical and Business Registers
CBSE Class 12 Translation and the Translator
CBSE Class 12 Translations of Business Registers
CBSE Class 12 Understanding NEAT System
CBSE Class 12 Understanding Short Stories
CBSE Class 12 Understanding the Rolling Settlement
CBSE Class 12 Web Based Search
CBSE Class 12 Writing Essays
CBSE Class 12 Writing Reviews
CBSE Class 12 Writing Short Stories
CBSE Classs 12 Fashion Studies Book
NCERT Class 12 Heritage Craft Colonial Rule and Crafts
NCERT Class 12 Heritage Craft Craft In the Age of Tourism
NCERT Class 12 Heritage Craft Craft In The Past
NCERT Class 12 Heritage Craft Design and Development
NCERT Class 12 Heritage Craft Mahatma Gandhi and Self Sufficiency
NCERT Class 12 Heritage Craft Production and Marketing
NCERT Class 12 Heritage Craft The Crafts Community Today
NCERT Class 12 Heritage Crafts Craft Tradition Of India Carfts In The Age Of Tourism
NCERT Class 12 Heritage Crafts Craft Tradition Of India Design and Development
NCERT Class 12 Heritage Crafts Craft Tradition Of India The Crafts Community Today
NCERT Class 12 Heritage Crafts Tradition Of India Colonial Rule and Crafts
NCERT Class 12 Heritage Crafts Tradition Of India Crafts Bazaars
NCERT Class 12 Heritage Crafts Tradition Of India Crafts In Past
NCERT Class 12 Heritage Crafts Tradition Of India Handloom and Handicrafts Revival
NCERT Class 12 Heritage Crafts Tradition Of India Mahatma Gandhi and Self Sufficiency
NCERT Class 12 Heritage Crafts Tradition Of India Production and Marketing

NCERT Book Class 12 Other Subjects Craft Design And Development

The above NCERT Books for Class 12 Other Subjects Craft Design And Development have been published by NCERT for latest academic session. The textbook by NCERT for Craft Design And Development Other Subjects Class 12 is being used by various schools and almost all education boards in India. Teachers have always recommended students to refer to Craft Design And Development NCERT etextbooks as the exams for Class 12 Other Subjects are always asked as per the syllabus defined in these ebooks. These Class 12 Craft Design And Development book for Other Subjects also includes collection of question. Along with Other Subjects Class 12 NCERT Book in Pdf for Craft Design And Development we have provided all NCERT Books in English Medium for Class 12 which will be really helpful for students who have opted for english language as a medium. Class 12 students will need their books in English so we have provided them here for all subjects in Class 12.

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