Bachelor of Arts in Fashion Style and Imaging design

With designers/ companies climbing onto the growing Indian Retail industry bandwagon and trying to woo the customer/ prospect, it does become important for each one of them to develop a unique brand identity and maximise visibility to get better revenue. As they say, the brands/ designers in the fashion industry needs to be “nimble footed”. The industry is changing on a daily basis; e-commerce has made the life of the customer very easy. With the comfort of sitting at home, the customer has a lot of options to choose from the wide e- market. To be successful one has to be innovative and different. The product has to be definitely innovative and the way it gets portrayed also needs to be different. Style and Imaging Design are the mantra these days. Hence professionals with a flair for the Fashion industry and the right knowledge in Fashion style and Imaging design and being sought after by the people recruiters in this industry.

Fashion Style and Imaging design is skills based course, where one has the opportunity to explore ideas both two and three dimensionally using a broad variety of techniques and approaches in challenging assignments. A course like this has excellent links in the industry which has a huge advantage because the course curriculum is designed keeping the needs of the industry in mind.  Candidates/ aspirants get to know about  - Design, Pattern and production etc. They also get to explore their drawing and design skills. With IT playing the king in design, candidates get into a deep dive understanding of computer aided design and development. Candidates also get to explore tailoring and cutting techniques.

Keeping in mind the imaging design aspect as well, candidates get exposure to styling and photography. They also get to understand about the origins of modern design, visual and popular culture and how culture plays a very important role in fashion design and imaging. Candidates also are imparted on the usage of imaging as a visual communication tool. A correct mixture of the above two paradigms result in the candidate getting a thorough understanding of both aspects.

Upon graduation, candidates enter the fashion industry fully prepared in the design/ imaging verticals of fashion/ designer houses/brands. They either choose to become designer, imaging specialist, production specialists etc. While some do pursue a Masters in fashion design most of them choose to get into a job.

This programme is for a duration of 4 years and a candidate is eligible for admission/ application once he/she clears HSC with minimum 50% aggregate. With increasing competition, to get the best of the aspirants, institutions have their own screening and entrance examinations as well.