CBSE Class 11 Marketing Question Paper Set I Solved

1 Customer value is the difference of total customer and ………………… .

(a) total customer experience      (b) total customer cost
(c) warranty                               (d) None of the above

2 Advancement in technology lead to greater productivity, higher quality and ……………..cost of production for business.

(a) lower                                    (b) higher
(c) both (a) and                          (b) (d) no change

3 Exposure to western modern culture and population shifts from rural to urban areas are:

(a) economic factors                  (b) socio-economic factors
(c) political factors                     (d) none of the above

4 State the meaning of societal marketing? 

5 What do you mean by positioning of a product? 

6 Give an example of a product which can be segmented on seasonal basis.

7 Describe any two objectives of marketing. 

8 Differentiate between the demographic forces and politico-legal forces which affect organisation’s marketing decisions.

9 Narrate how the population is broken down for socio-economic segmentation.

10 Explain briefly the meaning of customer satisfaction. 

11 How do technological forces influence the organisation’s marketing decisions and activities? 

12 Select any two segments to which olive oil can be sold with reasons. 

13 Explain three points of importance of marketing to marketers. 

14 Discuss how the economic forces affect organisation’s marketing decisions. 

15 Describe any three basis for market segmentation under personal demographic segmentation. 

16 Explain the following terms:

(a)Business environment
(b)Environment scanning
(c) Micro environment factors

17 Identify the segmentation variables for the following products:

(a) Mobile phones
(b)Magazine
(c) New model car
(d)Shoes

18 ‘Environmental scanning is a key to business successes. Justify the statement with its importance. 

19 ‘The aim of marketing is to make selling superfluous’. Explain any six points of differences between marketing concept and selling concept.

20 Discuss any six importance of segmentation.

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