Advertising and Sales Promotion Mock Test

1. Which among the following is a Pull Strategy?

2. ____________are advantages that allow a product to satisfy customers needs wants or desires.

3. _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.

4. The plan that show time, date and frequency of an advertisement is

5. ________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages.

6. __________ is short songs that deliver a brand story in an easy-to-sing format.

7. ___________ is a visualization technique that indicates how customers perceive competing brands.

8. Generic advertising, also known as _______________demand advertising.

9. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.

10. If a company gives false message to the customers, it is known as

11. ________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders

12. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.

13. Any printed material sent through the mail directly to prospective customers is known as________.

14. ___________firms offer graphic design services for all brands and for all media forms.

15. Point of Purchase Ads are also known as

16. B2B is _________.

17. ________is the process of creating a brand image that engages the heart and minds of customers.

18. PACT principles of advertising was given by

19. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.

20. The literal meaning of trademark is ___________.

21. B2C is __________.

22. Which of the following are agency personnel who undertake investigate to support a campaign?

23. The creative point in advertising where the search for a "big idea " takes pace is known as

24. ___________ are verbal explanations of visuals.

25. The blank space between margins of facing pages of a publication is ______.

26. Infomercials often look like other types of television shows, including ________.

27. An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.

28. Create services are two pronged, and involve copywriting and ____________

29. Head & Shoulders is a power brand from _________.

30. Mixing continuity and flighting strategies in media scheduling is known as

31. ________ is also called as logo.

32. Which among the following is not a mechanical test?

33. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.

34. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as

35. A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called

36. ________firms specialize in e-commerce and interactive media.

37. Brand names that other companies can buy the right to use is known as

38. Account planning is a much tasked about, much hyped function is also referred to as the______________

39. _________firm valuates marketing communication idea and tests their effectiveness.

40. The primary levels of human needs is given by

41. _____________________term is used to denote relevance, Significance, importance, etc.,

42. Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as

43. Institutional and ideas advertising are designed to create a favorable ___________and acceptability.

44. Which of the following is more of personal medium of advertisement?

45. ________ is a combination of marketing functions, including advertising, used to sell a product.

46. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.

47. If a company wants to build a good 'corporate image,' it will probably use whichofthe following marketing communications mix tools?

48. A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

49. __________ is the first person known to have worked on commission basis

50. _________manage a company's brand and product line.