NCERT Class 12 Sociology Mass Media and Communications

Read and download NCERT Class 12 Sociology Mass Media and Communications in NCERT book for Class 12 Sociology. You can download latest NCERT eBooks chapter wise in PDF format free from Studiestoday.com. This Sociology textbook for Class 12 is designed by NCERT and is very useful for students. Please also refer to the NCERT solutions for Class 12 Sociology to understand the answers of the exercise questions given at the end of this chapter

NCERT Book for Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications

Class 12 Sociology students should refer to the following NCERT Book Social Change and Development in India Chapter 7 Mass Media and Communications in Class 12. This NCERT Book for Class 12 Sociology will be very useful for exams and help you to score good marks

Social Change and Development in India Chapter 7 Mass Media and Communications NCERT Book Class 12

The mass media include a wide variety of forms, including television, newspapers, films, magazines, radio, advertisements, video games and CDs. They are referred to as ‘mass’ media because they reach mass audiences – audiences comprised of very large numbers of people. They are also sometimes referred to as mass communications. For many in your generation it is probably difficult to imagine a world without some form of mass media and communications.

Mass media is part of our everyday life. In many middle class households across the country people wake up only to put on the radio, switch on the television, look for the morning newspaper. The younger children of the same households may first glance at their mobile phones to check their missed calls. Plumbers, electricians, carpenters, painters and sundry other service providers in many urban centres have a mobile telephone where they can be easily contacted. Many shops in cities increasingly have a small television set. Customers who come in may exchange bits of conversation about the cricket match being telecasted or the film being shown. Indians abroad keep regular touch with friends and families back home over the internet and telephone. Migrants from working class population in the cities are regularly in touch with their families in the villagesover the phone. Have you seen the range of advertisements of mobile phones?

Have you noticed the diverse social groups that they are catering to? Are you  surprised that the CBSE Board results are available to you on both the internet and over the mobile phone. Indeed this very book is available on the internet.  it is obvious that there has been a phenomenal expansion of mass communication of all kinds in recent years. As students of sociology, there are many aspects to this growth which is of great  interest to us. First, while we recognise the specificity of the current communication revolution, it is important to go back a little and sketch out the growth of modern mass media in the world and in India. This helps us realise that like any other social institution the structure and content of mass media is shaped by changes in the economic, political and socio-cultural contexts. For instance, we see how central the state and its vision of development influenced the media in the first decades after independence. And how in the post 1990 period of globalisation the market has a key role to play. Second, this help us better appreciate how the relationship between mass media and  communication with society is dialectical. Both influence each other. The nature and role of mass media is influenced by the society in which it is located. At the same time the far reaching influence of mass media on society cannot be over-emphasised. We shall see his dialectical relationship when we discuss in this chapter (a) the role of media  in colonial India, (b) in the first decades after independence and (c) and finally in the context of globalisation. Third, mass communication is different from other means of communication as it requires a formal structural organisation to meet large-scale capital, production and management demands. You will find, therefore, that the state and/or the market have a major role in the structure and functioning of mass media. Mass media functions through very large organisations with major investments and large body of employees.  Fourth, there are sharp differences between how easily different sections of people can use mass media. You will recall the concept of digital divide from the last chapter

THE BEGINNINGS OF MODERN MASS MEDIA

The first modern mass media institution began with the development of the printing press. Although the history of print in certain societies dates back to many centuries, the first attempts at printing books using modern technologies began in Europe. This technique was first developed by Johann Gutenberg in 1440. Initial attempts at printing were restricted to religious books. With the Industrial Revolution, the print industry also grew. The first products of the press were restricted to an audience of literate elites. It was only in the mid 19th century, with further development in technologies, transportation and literacy that newspapers began to reach out to a mass audience. People living in different corners of the country found themselves reading or hearing the same news. It has been suggested that this was in many ways responsible for people across a country to feel connected and develop a sense of belonging or ‘we feeling’. The well known scholar Benedict Anderson has thus argued that this helped the growth of nationalism, the feeling that people who did not even know of each other’s existence feel like members of a family. It gave people who would never meet each other a sense of togetherness. Anderson thus suggested that we could think of the nation as an ‘imagined community’.

Question

1. Trace out the changes that have been occurring in the newspaper industry? What is your opinion on these changes?
2. Is radio as a medium of mass communication dying out? Discuss the potential that FM stations have in post-liberalisation India?

Please refer to attached file for NCERT Class 12 Sociology Mass Media and Communications

Indian Society Chapter 01 Introducing Indian Society
NCERT Class 12 Sociology Introducing Indian Society
Indian Society Chapter 02 The Demographic Structure of the Indian Society
NCERT Class 12 Sociology The Demographic Structure of The Indian Society
Indian Society Chapter 03 Social Institutions Continuity and Change
NCERT Class 12 Sociology Social Institutions Continuity and Change
Indian Society Chapter 04 The Market as a Social Institution
NCERT Class 12 Sociology The Market as a Social Institution
Indian Society Chapter 05 Patterns of Social Inequality and Exclusion
NCERT Class 12 Sociology Patterns of Social Inequality and Exclusion
Indian Society Chapter 06 The Challenges of Cultural Diversity
NCERT Class 12 Sociology The Challenges of Cultural Diversity
Indian Society Chapter 07 Suggestions for Project Work
NCERT Class 12 Sociology Suggestion for Project Work
Indian Society Glossary
NCERT Class 12 Sociology Glossary
Social Change and Development in India Chapter 01 Structural Change
NCERT Class 12 Sociology Structural Change
Social Change and Development in India Chapter 02 Cultural Change
NCERT Class 12 Sociology Cultural Change
Social Change and Development in India Chapter 03 The Story of Indian Democracy
NCERT Class 12 Sociology The Story of Indian Democracy
Social Change and Development in India Chapter 04 Change and Development in Rural Society
NCERT Class 12 Sociology Change and Development in Rural Society
Social Change and Development in India Chapter 05 Change and Development in Industrial Society
NCERT Class 12 Sociology Change and Development in Industrial Scoiety
Social Change and Development in India Chapter 06 Globalisation and Social Change
NCERT Class 12 Sociology Globalisation and Social Change
Social Change and Development in India Chapter 07 Mass Media and Communications
NCERT Class 12 Sociology Mass Media and Communications
Social Change and Development in India Chapter 08 Social Movements
NCERT Class 12 Sociology Social Movements

Sociology NCERT Book Class 12 Social Change and Development in India Chapter 7 Mass Media and Communications

The above NCERT Books for Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications have been published by NCERT for latest academic session. The textbook by NCERT for Social Change and Development in India Chapter 7 Mass Media and Communications Sociology Class 12 is being used by various schools and almost all education boards in India. Teachers have always recommended students to refer to Social Change and Development in India Chapter 7 Mass Media and Communications NCERT etextbooks as the exams for Class 12 Sociology are always asked as per the syllabus defined in these ebooks. These Class 12 Social Change and Development in India Chapter 7 Mass Media and Communications book for Sociology also includes collection of question. We have also provided NCERT solutions for Class 12 Sociology which have been developed by teachers of StudiesToday.com after thorough review of the latest book and based on pattern of questions in upcoming exams for Class 12 students.

NCERT Book Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications

The latest NCERT book for Social Change and Development in India Chapter 7 Mass Media and Communications pdf have been published by NCERT based on the latest research done for each topic which has to be taught to students in all classes. The books for Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications are designed to enhance the overall understanding of students. All Class 12 NCERT textbooks have been written in an easy to understand language which will help to enhance the overall level of Class 12 students. 

Social Change and Development in India Chapter 7 Mass Media and Communications NCERT Book Class 12 Sociology

As the students of Class 12 need the books for their regular studies, we have provided all NCERT book for Social Change and Development in India Chapter 7 Mass Media and Communications in pdf here for free download. All pdf NCERT books available here for Class 12 will help them to read on their mobile or computers. They can take a print of the Class 12 Sociology NCERT Book Social Change and Development in India Chapter 7 Mass Media and Communications pdf easily and use them for studies. The NCERT textbooks for Class 12 Sociology have been provided chapter-wise and can be downloaded for free of cost. 

Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications NCERT Book

Along with Sociology Class 12 NCERT Book in Pdf for Social Change and Development in India Chapter 7 Mass Media and Communications we have provided all NCERT Books in English Medium for Class 12 which will be really helpful for students who have opted for english language as a medium. Class 12 students will need their books in English so we have provided them here for all subjects in Class 12.

Class 12 Social Change and Development in India Chapter 7 Mass Media and Communications NCERT Book Sociology

For Class 12 Social Change and Development in India Chapter 7 Mass Media and Communications we have provided books for students who have opted for Hindi and Urdu medium too. You can click on the links provided above to download all Hindi medium Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications book in easy to read pdf format. These books will help Class 12 Sociology students to understand all topics and also strictly follow latest syllabus for their studies. If you are looking to download the pdf version of Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications textbook issued by NCERT then you have come to the correct website

Where can I download latest NCERT Book for Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications

You can download the NCERT Book for Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications for latest session from StudiesToday.com

Can I download the NCERT Books of Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications in Pdf

Yes, you can click on the link above and download chapter wise NCERT Books in PDFs for Class 12 for Sociology Social Change and Development in India Chapter 7 Mass Media and Communications

Are the Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications NCERT Book available for the latest session

Yes, the NCERT Book issued for Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications have been made available here for latest academic session

How can I download the Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications NCERT Book

You can easily access the link above and download the Class 12 NCERT Books Sociology Social Change and Development in India Chapter 7 Mass Media and Communications for each chapter

Is there any charge for the NCERT Book for Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications

There is no charge for the NCERT Book for Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications you can download everything free

How can I improve my scores by reading NCERT Book in Class 12 Sociology Social Change and Development in India Chapter 7 Mass Media and Communications

Regular revision of NCERT Books given on studiestoday for Class 12 subject Sociology Social Change and Development in India Chapter 7 Mass Media and Communications can help you to score better marks in exams