CUET Entrepreneurship Mock Test Unit 3 Enterprise Marketing Set B

Refer to the CUET Entrepreneurship Mock Test Unit 3 Enterprise Marketing Set B below. Students of CUET Entrepreneurship can attempt this online CUET mock test and explore the complete list of free CUET Entrepreneurship MCQ mock tests. These MCQ-based mock tests are designed as per the latest syllabus issued by CUET, ensuring alignment with the types of questions expected in the upcoming CUET exams.

Mock Test for CUET Entrepreneurship Unit 3 Enterprise Marketing

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Unit 3 Enterprise Marketing Mock Test for CUET Entrepreneurship

1. The factors affecting product mix are :

marketing production financial all of these

2. The new product pricing strategy through which the companies set lower prices of services to gain large market share is classified as

optional product pricing skimming pricing penetration pricing captive product pricing

3. The marketing services agencies includes

Marketing consulting firms Media firms Marketing research firms All of above

4. The pure tangible good and pure services are two extremes of

market offering exchange of goods ownership logistic channels

5. Segmenting the market according to the customer use of the service is an example of _________ segmentation

Demographic Geographic Behavioral Psychographic

6. Which of the following is not an issue in the pricing of services?

Availability of raw materials Competitor pricing Positioning Demand levels

7. Labelling is-

compulsory necessary voluntary wastage of money

8. Which of the following is not a consideration in deciding the marketing channel for services?

Channels should ensure easy accessibility Channels should cover all target markets Channels should ensure expansion at any cost to the service provider Channels should ensure value addition to the customers

9. Which of the following is not an element of blueprinting in a service process?

Onstage employee actions Line of visibility Customer role Support processes

10. Which of the following is not a type of demand-based pricing strategy?

Market skimming Penetration pricing Destroyer pricing Discounts and sales

11. Importance of marketing concept is for :

society consumers producers all the these

12. Which of the following is not a cost-based pricing?

Cost-plus pricing Contribution pricing Working back method Penetration pricing

13. Most service marketers in the west compete at ___product/service level

Core Augmented Expected Tangible

14. The additional consumer service and benefits built around the actual product is known as

Core product Expected product Augmented product Basic product

15. Marketing concept is :

production-oriented sales-oriented customer-oriented all the these

16. Efforts to transform customers into partial employees should not be interpreted as the firm’sway of distancing itself from the customer. This is consistent with which of the followingguidelines for increasing customer participation:

Develop customer trust Promote the benefits and stimulate trial Understand customer habits Pretest new procedures

17. Co-production of services is made possible due to the __________ inherent in the productionofservices.

Homogeneity Intangibility Heterogeneity Inseparability

18. Which of the following is an example of a tangible component provided by a hotel?

Wake-up call Guest rooms Room service Express check-out

19. Three types of customer expectations can be identified:

Fuzzy expectations, Explicit expectations, Implicit expectations Internal expectations; Explicit expectations, Implicit expectations. Internal expectations, External expectations, Implicit expectations. None of the above

20. For business, marketing is:

compulsory necessary unnecessary luxury

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CUET Entrepreneurship Unit 3 Enterprise Marketing Mock Test

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Mock Tests for Entrepreneurship CUET Unit 3 Enterprise Marketing

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