Brand Management Mock Test

Refer to Brand Management Mock Test below. Students of BMS Brand Management can do the below online test and refer to the full list of free Brand Management BMS Mock Online Test provided below. These online Mock tests for BMS Brand Management have been designed based on the pattern of questions expected to come in the upcoming examinations and the latest syllabus. This Brand Management Mock Test is a free online mock practice test based on the important multiple choice questions (MCQs) from your BMS syllabus. The test for the topic Brand Management includes a series of carefully selected questions with four options each as you can see below. Whether you’re a first-year, second-year, or final-year BMS student, this test will help you revise key questions that are likely to appear in your semester exams or university assessments.

Online Mock Test for BMS Brand Management

In the Mock test for BMS Brand Management you can see the list of questions below with options out of which you have to select one correct answer and after completing the test you can check your answers and score. This mock test will help students to check understanding of all topics in Brand Management. Mock tests for Brand Management are a proven way to boost BMS exam performance. The more you practice, the more confident you become in your exams. Our BMS: Brand Management Online Mock Test will help you understand the subject better and prepare for exams more effectively

BMS Brand Management Mock Test

1. A Challenge in marketing of services is that they are

intangible tangible perishable physical

2. The act of creating a brand is

brand management branding brand building brand hierarchy

3. helps make purchasing

brand identity branding brand essence brand

4. ____methods are ideal for measuring brand association

awareness qualitative research building recognition

5. is the difference between what a brand promises to deliver in its communications and what it actually does

brand extension brand communicati on brand differentiati on brand gap

6. Four P's was initially expressed by?

rob gray e j mccarthy mishkin kotler

7. select an appropriate definition of want___________________ .

basic human requirements consumer needs needs backed by buying power needs directed to the product

8. The ad campaign " din hai suhana aaj pehli tarik hai" is of

amul bornvile nestle cadbury

9. This is a scenario in which the customers have too limited a awareness of the brand.

over positioning double positioning confused positioning under positioning

10. The key customer markets consists of ______________

Business markets Government markets Consumer markets all of the options

11. Brand feelings are customers

moral responses direct responses rational responses emotional responses

12. 3 C's of branding are , consistency and constancy.

clarity coverage collaboration continuity

13. Testing before launching a product launching a product is known as ...,.........

test marketing Concept testing Acid test Market test

14. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as?

energized esteem perceived esteem esteem energized similarities

15. The Word "brand" is frequently used as a_____________

advertising customers marketing metonym

16. Clearness regarding proportions of brands is clarity in

Function & aspect of given options aspects of differentiation disadvantages of given options functions of brand

17. which of the following is not a clothing brand brand?

zara nyka raymonds h&m

18. _______ are short phrases that communicate persuasive information about the brand

logo slogans visual jingle

19. Media strategy is making media decisions based on____________

The clients wishes Whims of the market Brand awareness Understanding customers wants and needs

20. _____ occurs when the brand makes consumers feel better about themselves

security self respect excitement social approval

21. The Drivers that differentiate and identify the brands are classified as?

brand elements brand conversation brand emotions brand judgment

22. When companies combine existing brand with new brands, brands are called_______________

parent brand brand extension product extension sub-brand

23. The cost of an advertisement or a schedule of ads is often based on _______________.

CPP CPM CPI CPR

24. The series of procedure in which customer is focused , helps to access brand's health and

brand audit brand tracking brand valuation brand evaluation

25. Brand are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand

recalling rejuvenating edit audit

26. Buying goods and services for further processing or for use in the production process refers to which of the following markets?

Government markets Business markets International markets Consumer markets

27. The offering of all brands and the brand lines by a particular company is considered as?

company portfolio brand line portfolio corporate portfolio brand portfolio

28. Careful brand management look for to build product or services related to the_____________

cost Nature target audience profit

29. The traditional view of marketing is that the firm makes something and then _____________it.

distributes sells services prices

30. Short term

trade trade contest price deal push money

31. The solution to price competition is to develop a differentiated:__________

Package and label. International Web site. Product, price, and promotion. Offer, delivery, and image.

32. Kadak, Xerox, Exxon, Fidji are examples of____________________

Free Standing brand name Suggestive brand name Descriptive Brand Name Suggestive and descriptive name

33. ..............includes two aspects of a brand - its associations and its personality.

Brand positioning Brand relationship Brand attitude Brand image

34. Branding strategy is also called______________

brand architecture brand responsiveness brand earnings branding rate

35. Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples of__________

Descriptive Brand Name Suggestive brand name Free Standing brand name None of the options

36. A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.

product things market goods

37. What is more important in brand equity?

customer experience quantity quality customer perception

38. ..............buy products & _________________use product

buyers & sellers buyers & customers customers & consumer consumer & customers

39. It is a form of advertising which focuses primarily on helping consumers experience a brand.

experiential marketing one to one marketing managemen t marketing cause marketing

40. ..............refers to a brands objective (functional) attributes in relation to other brands.

Brand position Brand position and Product position Brand relationship Product position

41. Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of........

Position Free Standing brand name Suggestive brand name Descriptive Brand Name

42. The brand element that specifies the location of web pages.

unique reference locator unique resource locator uniform reference locator uniform resource locator

43. Three fundamental pricing approaches are market skimming pricing, neutral pricing, and?

market penetration pricing word-of- mouth pricing niche pricing fair pricing

44. Watches sold as a Jewellery is related to_____________

GoldPlus Swatch Titan Raga Tanishq

45. ........defines what the brand thinks about the consumer, as per the consumer.

Brand attitude Brand image Brand positioning Brand relationship

46. Another way of getting the brand revitalized is through the _

repositioning targeting segmenting positioning

47. The abililty of the marketing program to affect the customer mind-set will depend on its

salesperson price quality technonlogy

48. ___________reflects the sum of the perceived tangible & intangible benefits & costs to customers.

customer satisfaction customer delight customer value None of the options

49. can be seen in the way the customer thinks, feels, perceives the product along with its price and market position

brand extension brand diversificatio n brand profit brand equity

50. Customize products and services

cause marketing one to one marketing standardized marketing relationship marketing

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BMS Chapter Wise Online Mock Practice Tests

BMS Mock online test Brand Management

The above link for Brand Management Mock Test will help you to check your understanding of all important concepts which have been prepared based on latest BMS syllabus. The free online mock tests for Brand Management should be used by BMS students to check their understanding. We bring here the biggest collection of Brand Management BMS MCQ Test to help you prepare properly and get highest rank in exams. Students can attempt the mock tests for BMS as many number of times as these mock online tests for BMS Brand Management have been developed by our teachers after thorough review of the latest book and based on pattern of questions in upcoming exams.

How to improve your preparation with BMS Brand Management Mock Test?

The Brand Management mock online tests for BMS has been designed by our teachers to improve your understanding of this chapter. These online mock tests are structured so that it feels like real exam condition for students so that they can build their confidence and accuracy of answers. By daily practicing these MCQ based questions for BMS with answers students will be able to identify key topics to focus on and improve performance. The mock tests have been updated as per the latest NCERT book for BMS to help in your exam preparation.

Why choose to do Brand Management Mock Test?

Daily practicing the Brand Management mock tests for BMS has several benefits as they help to familiarize students with important concepts and effective time management skills. Each mock test for chapter Brand Management given above includes a variety of questions that have been selected from Question Papers for BMS and cover all important topics so that you have full preparation. After completing the Brand Management Mock Test, students can review the answers to identify mistakes and improve further. Access these free online mock tests anytime and take a step closer to achieving excellence in your BMS exams.

How to do Mock Test for BMS Brand Management?

Follow these simple steps to attempt the test:
a. The Brand Management Mock Test has 30-50 questions for students as per BMS Sample Papers pattern.
b. Each Brand Management question has four options, students of must read the question carefully and choose the correct answer.
c. Answer all questions given above for Brand Management Mock Test.
d. Once you have answered all the Brand Management MCQ based questions, click on the Submit button.
e. Your score of Online test for Brand Management Mock Test will be shown instantly above.
f. To check your mistakes in MCQ based test for Brand Management in BMS for , scroll up and see the correct answers.
g. You can attempt the Brand Management Mock Test as many times to improve your score in BMS exams.

Are these BMS mock tests free?

Yes, all BMS Online Mock Tests are completely free for students.

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There is no limit to the number of attempts and you can practice BMS online tests as many times as you want.

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No, no signup is required to attempt our BMS mock tests and direct access is available.

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Yes, our platform is mobile-friendly and you can do BMS online mock tests anytime, anywhere.

Are the BMS questions updated regularly?

Yes, we continuously update our BMS question bank to align with the latest syllabus and exam patterns.