Media Planning and Buying Mock Test

Refer to Media Planning and Buying Mock Test below. Students of BMM Media Planning and Buying can do the below online test and refer to the full list of free Media Planning and Buying BMM Mock Online Test provided below. These online Mock tests for BMM Media Planning and Buying have been designed based on the pattern of questions expected to come in the upcoming examinations and the latest syllabus. This Media Planning and Buying Mock Test is a free online mock practice test based on the important multiple choice questions (MCQs) from your BMM syllabus. The test for the topic Media Planning and Buying includes a series of carefully selected questions with four options each as you can see below. Whether you’re a first-year, second-year, or final-year BMM student, this test will help you revise key questions that are likely to appear in your semester exams or university assessments.

Online Mock Test for BMM Media Planning and Buying

In the Mock test for BMM Media Planning and Buying you can see the list of questions below with options out of which you have to select one correct answer and after completing the test you can check your answers and score. This mock test will help students to check understanding of all topics in Media Planning and Buying. Mock tests for Media Planning and Buying are a proven way to boost BMM exam performance. The more you practice, the more confident you become in your exams. Our BMM: Media Planning and Buying Online Mock Test will help you understand the subject better and prepare for exams more effectively

BMM Media Planning and Buying Mock Test

1. Media Planning helps to allocate

Media Budget advertising funds to the right products in the media mix Media Space advertising Budget

2. Media Buyer is responsible for

Media planning Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. Developing the media mix Media Buying

3. The total number of different households exposed at least once, to a medium during a given period

Reach Frequency Scheduling Of time.

4. Target Audience

those who buy competitive brands A profile of those who buy the existing product category A profile of those who buy the existing product category as also those who buy competitive brands is a very important Those who are not in the campaign planning

5. It refers to a pattern of advertising in a media schedule.

Message weight continuity Codes Schedule

6. _____________measures the sales strength of a brand in a particular area.

Brand Development Index Share of Voice Category Development Index Share of Mind

7. Make-Goods

Sales promotion A policy of compensating for missed positions or errors in handling the message presentation Manufacturing good Selecting the good position in Print advertisement

8. RAM in Media Research stands for?

Research and Analysis of Market Reach and Analysis of Media Readership and analysis of Media Research and Analysis of Media

9. _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)

Frequency Cost Per Thousand Cost per Hundred GRP

10. Preferred Positions

Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge First page advertisement Back page advertisement Locations in print media that offer readership advantages. Preferred positions never carry a premium surcharge

11. It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.

Frequency Flexibility Scheduling Reach

12. The process of purchasing space in a media is:

Media Purchasing Media Scheduling Media Spacing Media Buying

13. Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.

Flighting Continuous discontinuous pulsing

14. What is the full form of TRP in Media Industry?

Travel review point Television review point Television rating point Travel rating point

15. What are people's Meter?

A device to count people on a specific place A national device to count radio coverage A device attached to TV set in order to record the viewers at specific programmes A national device to count people

16. Print advertising is sometimes called

Electronic Advertising Media Advertising Press Advertising Business Advertising

17. Which is not the limitation of outdoor medium

It does place a limitation on getting the message across to the prospect in enough words. There is a problem of getting the reliable data on the number of people who actually see an advertisement. Outdoor advertising allows for a psychedelic display of the product, trademark and slogan. Blind spot is the most dangerous thing that advertiser fear when it comes to outdoor advertising

18. They can be classified in terms of age, income, occupation & other variable.

Message weight Market trend Target Audience Market size

19. If reach is 80 and frequency is 4 calculate GRP

320 340 310 330

20. Transit advertising is advertising

placed in or on modes of Private transportation placed in or on modes of public transportation or in public transportation areas Its advertising on the move Its temporary Advertising

21. It refers to total advertising required during a particular period.

CPM Media Plan Weight Campaign

22. What is Ambient Advertising?

Advertising in unusual place Advertising in a good ambience of restaurant Advertising in an ground hoardings Advertising in an open sky

23. If Readership is 45000 and insertions is 8 what is the OTS

360000 380000 370000 390000

24. It is expressed in terms of gross impressions or GRPs

Reach Media Vehicle. Frequency Message weight

25. ABC stands for?

Annual Broadcast of Channels All board of Circulation Audit Bureau of Circulation All Broadcast of Circulation

26. In Term AEC, 'E' stands for.....................

experts Except Exposure experience

27. What is the full form of BARC?

Broadcast Audience Research Committee Broadcast Audience Review Committee Broadcast Audience Research Council Broadcast Audience Review Council

28. In NCD, D stands for?

Decision Direction Directory Declaration

29. The choice of media will depend to a large extent upon the size of

Advertising Plan Advertising message Advertising budget Advertising theme

30. _____ audience comprises of the educated and rich from the upper class of the society.

Mass Specialized Interactive Elite

31. What is the full form of NCCS in Media Planning?

New Customer Classification System New Consumer Classification System National Coalition for Cancer Survivorship. New Channel Classification System

32. Which of the following is not strength of the television medium?

high initial production cost high impact and dynamic medium/ High reach medium cost efficient medium for reach

33. _____ audience comprises of the middle class society.

Interactive Specialized Elite Mass

34. Every Media plan begins with an analysis of the _________

Media objectives Media Mix Market or Environment Media budgeting

35. Full form of CPO is

Create & paid opprtunity Cost per email open Calculate per opportunity Cost per opinion

36. Media Objectives

It describes how the advertiser will achieve the stated media objectives It is the same brand's percent of total sales for the new category for the same time period. It describes what you want the media plan to accomplish. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization

37. GVT stands for = Gross.......................... per thousand.

visualization visual viewership viewpoint

38. If the reach 30 and frequency is 25, what is the GRP?

750 740 780 720

39. NCCS divides the television owning household as:

ABCDE AB ABC ABCD

40. Split run facilities.

Technique used to test the effectiveness of advertising copy. Technique used to test the effectiveness of budget. Technique used to test the effectiveness of service. Technique used to test the effectiveness of Product.

41. Bulletin

A billboard on a wall A billboard on a highway or expressway Street structure A billboard on a Pavement

42. Media Strategy

It describes what you want the media plan to accomplish. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization It is the same brand's percent of total sales for the new category for the same time period. It describes how the advertiser will achieve the stated media objectives

43. If readership is 4000 and Duplication is 200 what is the net readership

3900 3800 3600 3500

44. Which is not the advantage of outdoor medium

The outdoor offers no impact. The outdoor offers long life. It offers geographic selectivity Shoppers are exposed to last minute reminders

45. Identify one reason media choices have become more difficult in recent years

satellite radio has come on the scene Newspaper now use colour Segmentation of media and consumers Internet is used more frequently than any other medium

46. one of the following is not strength of magazines

Quality reproduction Inherent design flexibility Deadline flexibility Shelf-life

47. ________ are the ones who communicate back with the company through posts, comments, opinions etc.

Specialized Mass Interactive Elite

48. Which of the following is an advantage of using direct mail as a media vehicle?

social dominance highly personal combines sight, sound and movement larger than life

49. The total number of potential exposures (audience size by the number of times the ad message is used during a period).

Share of Voice Share of Mind Gross Impressions Cost per thousand

50. _____ is the size of the advertisement the company runs in the selected media vehicle.

Availability Media Classes Media Units Media Vehicle

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BMM Chapter Wise Online Mock Practice Tests

BMM Mock online test Media Planning and Buying

The above link for Media Planning and Buying Mock Test will help you to check your understanding of all important concepts which have been prepared based on latest BMM syllabus. The free online mock tests for Media Planning and Buying should be used by BMM students to check their understanding. We bring here the biggest collection of Media Planning and Buying BMM MCQ Test to help you prepare properly and get highest rank in exams. Students can attempt the mock tests for BMM as many number of times as these mock online tests for BMM Media Planning and Buying have been developed by our teachers after thorough review of the latest book and based on pattern of questions in upcoming exams.

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The Media Planning and Buying mock online tests for BMM has been designed by our teachers to improve your understanding of this chapter. These online mock tests are structured so that it feels like real exam condition for students so that they can build their confidence and accuracy of answers. By daily practicing these MCQ based questions for BMM with answers students will be able to identify key topics to focus on and improve performance. The mock tests have been updated as per the latest NCERT book for BMM to help in your exam preparation.

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Daily practicing the Media Planning and Buying mock tests for BMM has several benefits as they help to familiarize students with important concepts and effective time management skills. Each mock test for chapter Media Planning and Buying given above includes a variety of questions that have been selected from Question Papers for BMM and cover all important topics so that you have full preparation. After completing the Media Planning and Buying Mock Test, students can review the answers to identify mistakes and improve further. Access these free online mock tests anytime and take a step closer to achieving excellence in your BMM exams.

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a. The Media Planning and Buying Mock Test has 30-50 questions for students as per BMM Sample Papers pattern.
b. Each Media Planning and Buying question has four options, students of must read the question carefully and choose the correct answer.
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