Read and download CBSE Class 12 Media and Human Value in NCERT book for Class 12 Psychology. You can download latest NCERT eBooks chapter wise in PDF format free from Studiestoday.com. This Psychology textbook for Class 12 is designed by NCERT and is very useful for students. Please also refer to the NCERT solutions for Class 12 Psychology to understand the answers of the exercise questions given at the end of this chapter
NCERT Book for Class 12 Psychology Media And Human Value
Class 12 Psychology students should refer to the following NCERT Book Media And Human Value in Class 12. This NCERT Book for Class 12 Psychology will be very useful for exams and help you to score good marks
Media And Human Value NCERT Book Class 12
Unit 8
8.1 Media and Human Values
In contemporary life media is playing a key role in regulating our lives. Media encompasses the whole body of broad based channels of communication in print or electronic form that reach a large public (e.g. radio, television, movies, magazines, newspapers, internet). The term was coined in the 1920’s with the advent of nationwide radio network, and circulation of newspapers and magazines. It is the media that reaches a mass audience. Mass media can be used for various purposes such as -
1. Advocacy of both business and social concerns. This can include advertising, marketing & propaganda, public relations, and political communication.
2. Enrichment and education.
3. Entertainment- traditionally through performance of acting music and sports along with light reading. Since the 20th Century there are Video & Computer Games.
4. Journalism, News etc.
5. Public service announcement.
The use of mass media is becoming a very powerful tool for social change, education, promotion of business and attitude change. It is changing the ways people get motivated, experience emotions, enjoy life and participate in the social activities. The manipulation of large group of people through media outlets, for the benefit of a particular party or groups of people has become very common. Since media crosses the cultural boundaries there are diverse influences and outcomes which are perceived to be a threat to the native culture.
The influence of media on human values is all pervasive. Values refer to what is desirable and contributes to well being of the people. We often imbibe the values which are embedded in the messages and explicitly stated in the media.
They are perceived as prevalent in the society and are forcefully projected by the media into our subconscious and we tend to internalize it. It can have both negative and positive effects. For example, the positive outlook toward protection of environment, anti crackers’ campaign and protection of animal rights have yielded positive effects. On the other hand, it might sometimes lead to undesirable changes in value patterns. Take for example the excessive focus on achieving a goal (at any cost) without any regard to the means to achieve them or depiction of violence. Media is working as a key to globalization and cultural change.
Please refer to the link below for - CBSE Class 12 Media and Human Value
NCERT Class 12 Psychology Variations In Psychological Attributes |
NCERT Class 12 Psychology Self and Personailty |
NCERT Class 12 Psychology Meeting Life Challenges |
NCERT Class 12 Psychology Psychological Disorders |
NCERT Class 12 Psychology Therapeutic Approaches |
NCERT Class 12 Psychology Attitude and Social Cognition |
NCERT Class 12 Psychology Social Influence and Group Processes |
NCERT Class 12 Psychology Psychology and Life |
NCERT Class 12 Psychology Developing Psychological Skills |
NCERT Book Class 12 Psychology Media And Human Value
The above NCERT Books for Class 12 Psychology Media And Human Value have been published by NCERT for latest academic session. The textbook by NCERT for Media And Human Value Psychology Class 12 is being used by various schools and almost all education boards in India. Teachers have always recommended students to refer to Media And Human Value NCERT etextbooks as the exams for Class 12 Psychology are always asked as per the syllabus defined in these ebooks. These Class 12 Media And Human Value book for Psychology also includes collection of question. Along with Psychology Class 12 NCERT Book in Pdf for Media And Human Value we have provided all NCERT Books in English Medium for Class 12 which will be really helpful for students who have opted for english language as a medium. Class 12 students will need their books in English so we have provided them here for all subjects in Class 12.
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