NCERT Class 12 Heritage Crafts Tradition Of India Production and Marketing
CRAFTSPEOPLE’S most important prerogative is to create objects that clients need which can be sold so that they can earn a living and support their families. While aspects of design and development of the product are dealt with in another chapter, here we will look at the …
NCERT Class 12 Heritage Crafts Tradition Of India Mahatma Gandhi and Self Sufficiency
A cause is often greater than the man. Certainly the spinning wheel is greater than myself; with it, in my opinion, is mixed up the well-being of the whole mass of Indian humanity.– M. K. GANDHI THE first article of Gandhiji’s faith, as he himself has said, was non-violence.…
NCERT Class 12 Heritage Crafts Tradition Of India Handloom and Handicrafts Revival
AFTER Independence the newly elected government chose the road to industrialisation. This emphasis on industry and development further aggravated the damage to the crafts community caused by 200 years of colonial rule. However, after Gandhiji’s death, several of his followers …
NCERT Class 12 Heritage Crafts Tradition Of India Crafts In Past
LET us begin by understanding the myriad roles a craftsperson plays in the society as a designer, a problemsolver, a creator and as an innovator, leave alone the maker and seller of craft objects. The craftsperson therefore is not just the maker of an object, and a craft…
NCERT Class 12 Heritage Crafts Tradition Of India Crafts Bazaars
IN a rapidly urbanising India, how does one strengthen the link between the rural crafts community and the urban consumer? This chapter highlights a few points for discussion on marketing strategy using a case study approach. PRINCIPLES OF MARKETING Ideally the crafts…
NCERT Class 12 Heritage Crafts Tradition Of India Colonial Rule and Crafts
WHEN you see the wonderful displays in the crafts museums of India you will not be surprised to learn that crafts formed a major part of our exports throughout history. In fact, India’s crafts communities produced such fine and artistic objects that merchants travelled from…
NCERT Class 12 Heritage Crafts Craft Tradition Of India The Crafts Community Today
DESPITE all the government schemes and policies, and the efforts of non-government and government agencies, the condition of crafts in India is far from desirable. From the swift diminishing of raw materials or the natural resources that the craftsperson is dependent on to…
NCERT Class 12 Heritage Crafts Craft Tradition Of India Design and Development
THE twenty-first century has brought with it accelerated change in every sphere of life, dependency on machines and excessive consumption of natural resources in a manner that is no longer sustainable. In the past the crafts sector had been rejected by many as an unviable…
NCERT Class 12 Heritage Crafts Craft Tradition Of India Carfts In The Age Of Tourism
TOURISM, if it is managed sensitively, can be a miraculous catalyst for economic and cultural revitalisation; it not only enhances income but also establishes an identity of the country. Two Asian countries—Thailand and India—are among the top ten destinations in the world, …