Read and download NCERT Class 12 Home Science Chapter 24 Corporate Communication and Public Relations in NCERT book for Class 12 Home Science. You can download latest NCERT eBooks chapter wise in PDF format free from Studiestoday.com. This Home Science textbook for Class 12 is designed by NCERT and is very useful for students. Please also refer to the NCERT solutions for Class 12 Home Science to understand the answers of the exercise questions given at the end of this chapter
NCERT Book for Class 12 Home Science Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations
Class 12 Home Science students should refer to the following NCERT Book Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations in Class 12. This NCERT Book for Class 12 Home Science will be very useful for exams and help you to score good marks
Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations NCERT Book Class 12
CORPORATE COMMUNICATION AND PUBLIC RELATIONS
LEARNING OBJECTIVES
After completing this chapter, the learner will be able to–
- understand the meaning, significance and scope of Corporate Communication and Public Relations (PR)
- comprehend functions of and skills required for corporate communication and public relations
- understand areas and principles of PR activities.
INTRODUCTION
Every idea, fact or opinion is static until communicated and understood. In today’s information driven society it has been acknowledged time and again that communication is as important as food, clothing and shelter. In this chapter we are looking at communication as it is related to organisations and business establishments. Corporate communication is considered as an important tool of management which has evolved over the years.Corporate communication is described as the set of activities involved in ‘managing and orchestrating all internal and external communications’ which are designed to create favourable starting points.
Corporate communication is based on giving out of information by a variety of specialists and generalists in an organisation. It is concerned with people, organisational processes, activities and media.
Significance
A major variable for the success of any organisation is the perception of the public. What the general public, competitors, employees “perceive” about the organisation is what defines its respectability, its position and ultimately its success. The primary objective of corporate communication is to establish a perception (true or otherwise) in the eyes of all its stakeholders. That is the significance of corporate communication; ‘controlling how the world sees you’. For example, in a crisis, regardless of what actually happened, it is the public’s and employees’ understanding of the crisis and how it was tackled that will define their reaction to the organisation. If a company does not present itself as quiet, dignified and peaceful, and projects aggressive behaviour it will be questioned by the stakeholders.
The company’s fortune is influenced by the public’s assessment of whether aggressive behaviour was necessary or not. The significance of the corporate communication team is to understand how the stakeholders will react to such behaviour. They have to ensure through press releases, newsletters, ads and other modes of communication so that public gets only that information which the organisation wants them to have.
PR is a very important function or activity of any organisation. Therefore, it must be entrusted to effective and experienced executives. Each public relations programme can have different objectives, strategy and plan. For example, to create a positive image of a company, to handle a company crisis, to motivate the employees, to create curiosity about a product, to advertise a product and to inform about an event in advance. PR plans to achieve each of the above mentioned objectives with different approaches. Some of these are: press conferences, press releases, parties and gettogethers before any special event. Public Relations and advertising and media are inter-related and may have common characteristics and activities.
Basic Concepts
Corporate Communication
Corporate communication creates an efficient and effective avenue of communication with employees, consumers, investors and many others,
Click on the below link to download NCERT Class 12 Home Science Chapter 24 Corporate Communication and Public Relations
| NCERT Class 12 Home Science Chapter 1 Work Livelihood and Career |
| NCERT Class 12 Home Science Chapter 2 Clinical Nutrition and Dietetics |
| NCERT Class 12 Home Science Chapter 3 Public Nutrition and Health |
| NCERT Class 12 Home Science Chapter 4 Catering and Food Service Management |
| NCERT Class 12 Home Science Chapter 5 Food Processing and Technology |
| NCERT Class 12 Home Science Chapter 6 Food Quality and Food Safety |
| NCERT Class 12 Home Science Chapter 7 Early Childhood Care and Education |
| NCERT Class 12 Home Science Chapter 8 Guidance and Counselling |
| NCERT Class 12 Home Science Chapter 9 Special Education and Support Services |
| NCERT Class 12 Home Science Chapter 10 Management of Support Services |
| NCERT Class 12 Home Science Projects |
| NCERT Class 12 Home Science Chapter 11 Design for Fabric and Apparel |
| NCERT Class 12 Home Science Chapter 12 Fashion Design and Merchandising |
| NCERT Class 12 Home Science Chapter 13 Production and Quality Control in the Garment Industry |
| NCERT Class 12 Home Science Chapter 14 Textile Conservation in Museums |
| NCERT Class 12 Home Science Chapter 15 Care and Maintenance of Fabrics in Institutions References |
| NCERT Class 12 Home Science Chapter 16 Human Resource Management |
| NCERT Class 12 Home Science Chapter 17 Hospitality Management |
| NCERT Class 12 Home Science Chapter 18 Ergonomics and Designing of Interior and Exterior Spaces |
| NCERT Class 12 Home Science Chapter 19 Event Management |
| NCERT Class 12 Home Science Chapter 20 Consumer Education and Protection |
| NCERT Class 12 Home Science Chapter 21 Development Communication and Journalism |
| NCERT Class 12 Home Science Chapter 22 Advocacy |
| NCERT Class 12 Home Science Chapter 23 Media Management Design and Production |
| NCERT Class 12 Home Science Chapter 24 Corporate Communication and Public Relations |
| NCERT Class 12 Home Science Chapter 25 Management of Development Programmes |
Home Science NCERT Book Class 12 Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations
The above NCERT Books for Class 12 Home Science Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations have been published by NCERT for latest academic session. The textbook by NCERT for Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations Home Science Class 12 is being used by various schools and almost all education boards in India. Teachers have always recommended students to refer to Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations NCERT etextbooks as the exams for Class 12 Home Science are always asked as per the syllabus defined in these ebooks. These Class 12 Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations book for Home Science also includes collection of question. We have also provided NCERT solutions for Class 12 Home Science which have been developed by teachers of StudiesToday.com after thorough review of the latest book and based on pattern of questions in upcoming exams for Class 12 students.
NCERT Book Class 12 Home Science Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations
The latest NCERT book for Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations pdf have been published by NCERT based on the latest research done for each topic which has to be taught to students in all classes. The books for Class 12 Home Science Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations are designed to enhance the overall understanding of students. All Class 12 NCERT textbooks have been written in an easy to understand language which will help to enhance the overall level of Class 12 students.
Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations NCERT Book Class 12 Home Science
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Class 12 Home Science Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations NCERT Book
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Class 12 Human Ecology and Family Sciences Part II Chapter 24 Corporate Communication and Public Relations NCERT Book Home Science
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